
New Horizons Supply Cooperative is a customer-owned business. It is a Wisconsin cooperative with the main office at 1775 4th Street, Fennimore, WI 53809. The cooperative sells goods and services in Southwest Wisconsin, Northwest Illinois, and Northeast Iowa. New Horizons was formed in 1990 as the result of a merger of three area cooperatives. The oldest of the three founding cooperatives was formed in 1931.
Anyone may purchase from New Horizons Supply Co-op. There are no membership fees; all customers are eligible for a share of any profits based on purchases. Profits of the cooperative are returned to customers in the form of patronage refunds. Patronage refunds are paid in cash and equity (stock).
As a cooperative, all members have voting rights when electing directors and deciding other matters of the cooperative. The Board of Directors is elected by the members to set the policies of the co-op. The seven Cooperative Principles are implemented by New Horizons.
Currently, New Horizons has 9 directors. Directors are elected by district; each director represents an approximately equal number of members. New Horizons has three districts with two directors from the northern district, two directors from the southern district, three directors from the central district, and two at large directors. The directors do not participate in day-to-day activities of the cooperative. The Board of Directors meet at least monthly to review financial and policy matters. They also meet with the cooperative’s auditor and lender as needed. Current Board Members are: Bruce Friederick (Chairman), Lancaster; Peter Winch (Vice Chairman), Fennimore; Paul Johnson (Secretary), Gratiot; Dennis Bell, Bell Center; Matt Kreul, Lancaster; Andy Pink, Lancaster; Dean Roth, Boscobel; Jason Sparrgrove, Woodman; Dale Wills, Belmont.
As in other types of businesses, there is a chain of command for personnel. Employees report to a location supervisor or department manager. They in turn, report to the cooperative’s General Manager; the General Manager reports to the Board of Directors. The cooperative has approximately 175 employees.
An annual member meeting is held each year for presentation of financial and management reports. District director elections are held at this time. All patrons are encouraged to attend and participate in meeting discussions.
The cooperative has approximately 1,200 farmer members. Nearly 10,000 people hold an equity position in New Horizons Supply Cooperative.
For more information about New Horizons organization, please contact our main office. 1-800-321-2128
Our History

New Horizons Supply Cooperative was formed in 1990 as a result of a merger between Fennimore Cooperative Oil Company of Fennimore, Grant Crawford Cooperative Oil Co. of Patch Grove, and Platte River Farmers Cooperative of Platteville. Both the Fennimore and Patch Grove cooperatives had been organized in 1931. The Platteville cooperative started in 1969. Assuring efficient service to our member-owners, we have locations throughout southwestern Wisconsin.
Since 1990, New Horizons has grown through the merger of GC Farmers Co-op in 1995 and through the acquisition of propane and fuel routes. On September 1, 2010, Peoples Community Oil Co-op merged with New Horizons. In 2018, New Horizons acquired Heer Oil.
New Horizons serves all of Southwest Wisconsin, with extended delivery service to Northwest Illinois and Northeast Iowa. New Horizons is the largest provider of Cenex LP Gas, and Diesel Fuel, Gasoline, and Fuel Oil in Southwest Wisconsin. In addition, New Horizons has convenience stores located in Blue River, Boscobel, Darlington, Dodgeville, Fennimore, Gays Mills, Lancaster and Patch Grove.
For more information about New Horizons, please contact our main office. 1-800-321-2128